The DCBP Seller Mobile app helps car sellers sell their cars almost instantly, instead of weeks or months, making it a hassle-free and haggle-free experience.
Before I joined, DCBP was an offline logistics company that sold cars to China from places like Russia, Europe, Canada, and the U.S.
I was brought on to bring the company online. Initially, I worked as a UI/UX designer and later led the product team, working closely with the company's CEO and CTO, and collaborating with graphic and front-end designers.
This was a side project at DCBP, for the full project, please click here.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of DCBP.
Here are 9 screenshots for this project. Click on the thumbnail to view them in a separate window.
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Selling a car is universally dreaded by car owners. The customer is faced with the choice of going through a dealership for a lower price, but easy and painless, or going through a private sale for a better deal, but very time-consuming.
Many sellers go through a private sale only to end up trading it in at the dealership when they realize they don't want to deal with a troublesome buyer.
Sellers prefer that buyers don't negotiate at all, while buyers hope to negotiate a good deal.
Buyers prefer to view and test-drive cars in person, while sellers prefer to complete the entire process over chat, without ever having to meet in person.
What can we do to eliminate the hassle and haggling involved with selling a car?
The DCBP Seller Mobile app will offer to buy a seller’s car in 90 seconds, with hassle-free prices and haggle-free experience.
In a world where car sellers have to come up with competitive prices, manage listings online, field phone calls and meet up with strangers for test-drives, we designed a mobile app for sellers to get instant offers by simply posting their cars on their smartphones.
We noticed that the price sellers are willing to settle for is heavily influenced by time and convenience. They are more likely to accept a lower price if they do not have time to wait, or if they do not want to deal with multiple buyers.
By offering to buy their cars at a fair price, we help sellers reduce the amount of time it takes to sell, as well as relieve them from meeting strangers.
We did away entirely with price haggling to help sellers align their urgency with the price they are charging.
If they wish to sell faster, the price will be lower, and vice versa.
The idea is to reduce sellers' decisions to a simple multiple choice input, with the lowest choice being 15% higher than any local dealership trade-in price.
Anothing thing most sellers dread is what happens after the sale. Buyers often develop new concerns, complaints, or even remorse, which is another reason for trade-ins.
By buying from sellers directly, we take full responsibility for the condition of the car, so sellers can rest easy.
After an offer is accepted, a local vendor will complete diagnostics, paperwork, payment, and pickup.
Sellers are paid in full on the spot, and they don't have to deal with endless aftermath.
This mobile app was still in development when I left the company. However, this was part of DCBP, for which we raised one of the largest Series A funding rounds in Taipei from Alibaba Entrepreneurs Fund, a subsidiary of Alibaba Group.
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