Van Wang · Product Designer All work

FlareSight · Startup funding intelligence

The edge was never the list

100+signups on zero ad spend
14 daysfaster than the traditional press release
01

The brief

The product I started with was another lead list

FlareSight began as a way to sell lists of newly funded startups to salespeople, at $49 a month. It worked, but it was a commodity. The world already had enough contact lists, and I'd built one more.

02

The reframe

The edge isn't more contacts, it's timing

Every company that raises money has to file it with the SEC, publicly, days before the press writes it up. That filing is the signal. The value was never a bigger list of names, it was knowing a round happened the moment it became real, backed by a source nobody can dispute. The press misses 70% of funded rounds. The SEC misses none.

03

How it works

Three things a user actually does

FlareSight reads SEC Form D filings the moment they hit EDGAR, enriches them, and makes them searchable before they reach TechCrunch or Crunchbase. V3 shapes that into three things a user actually does:

  • Discover: a free visual map of where startup money is moving.
  • Research: a plain sector brief on any slice of the market.
  • Monitor: alerts, change-over-time, and watchlists for the people who need to act on a round early.
04

What I shipped

A real product, built solo

I can't write a single line of code, yet this first solo AI build shipped with a real database, backend, and OAuth, and reached nearly 70 signups on zero ad spend.

05

The honest limit

The direction, not yet the proof

V3 is the direction, not the proof. The funding-trends platform has no customer validation yet. The live app still runs the old lead-gen model while I test whether the reframe holds. I'd rather say that plainly than dress a bet up as a result.

What I kept

Being early is the whole product. A funding round everyone has already seen is just a press release.

Van Wang logo Van Wang
Solo founder and designer, FlareSight